Our innovative Ace Parking marketing strategies have been tested in a variety of environments, so we are confident that our consultancy services can identify untapped local advantages that can be exploited for your car park business.
Using modern marketing techniques Ace Parking can ensure your car park and new marketing strategies are highly visible, engaging and consistent.
Our recommended activities and initiatives may include:
- Signage providing clear and highly visible relative information, including terms and conditions, pricing, clear way-finding directions
- Listing on the Ace Parking website
- Flyers or direct mail
- Email eDM or SMS engagement offers
- Online, direct and on-the-ground marketing to local businesses, offices and other local potential customers including Social Media Marketing (SMM), site specific posts and advertising
- Online Banner Display Marketing (BDM)
- Geo Targeting and Contextual Marketing based on location, business and events
- Remarketing and goal abandonment nurturing
- Customer Loyalty and Incentive Programs
- Local press advertising
- Database marketing to existing clients
- In App listing – Read more…
Marketing activity that we undertook for a client, a Melbourne city-fringe car park, produced a gross revenue increase to $1.7 million within the first 12 months of management, a 42% improvement of $500,000. Read more about our Case Studies
Find out more about Ace Parking’s Value-Added Services including loyalty program, payment solutions and parking apps.