Sector: Commercial car park operations
Services: Operational review, equipment modernisation, traffic-flow improvement, marketing and car park management
Location: St Kilda Road, Melbourne, Victoria
Engagement: Historical case study
Situation
A Melbourne city-fringe car park was operating with poorly maintained, partly manual equipment and gross annual income of $1.2 million. The layout provided one entry lane, one pay-on-exit booth lane and one pass-card exit lane.
Challenge
Morning entry queues and evening exit congestion were materially affecting the customer journey, with evening queues extending through multiple levels of the car park.
What Ace Parking did
After taking over the facility, Ace Parking reviewed traffic movement, customer use and presentation. We recommended a fully automated parking system, removed the pay-on-exit booth, introduced a pay station and converted the centre lane to tidal operation so it could support entry or exit as demand required.
The operating changes were supported by CCTV, local-business marketing and voucher activity designed to rebuild customer demand.
Outcome
In this historical case study, the revised traffic configuration eliminated the reported queues. Gross revenue increased from $1.2 million to $1.7 million within 12 months, an increase of $500,000. The published case-study record states that the equipment and improvement cost was less than $140,000, representing a 350% return on investment within 12 months.
Services involved
- Car park management and operations
- Parking equipment and technology
- Traffic-flow and operating-model review
- Customer marketing and voucher activity
Related services: car park management and operations, parking equipment and technology and car park consulting.
Contact Ace Parking to discuss improving the performance of an existing car park.
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